If you think you’re excited about Grand Theft Auto 6, here’s a challenge: relocate to Norway, start a family, and perfectly time a birth to match launch day.
Too much? That’s exactly the point.
A Scandinavian electronics retailer, Komplett, has launched one of the most outrageous gaming promotions in recent memory. The deal is simple—at least in theory: conceive a child now, and if your baby is born on the release date of Grand Theft Auto 6, you’ll receive a free copy of the game.
Yes, really.
The Deal Explained
Komplett posted the campaign on Instagram with a bold tagline that roughly translates to:
“Life hack: Lie together today, get GTA 6 free from us in 9 months.”
To make sure nobody thought it was satire, the retailer clarified that the offer is genuine. If your child is born on launch day, you qualify for a free copy.
Given that the average pregnancy lasts around nine months, the timing window to “plan” this is… extremely tight.
Let’s Break Down the Math
If the game launches in nine months, that means conception would need to happen this week. That gives you just a few days to:
- Meet someone
- Mutually agree to have a child
- Potentially move to Norway
- Successfully conceive
- Then hope the birth lands exactly on launch day
That’s a lot riding on a release date.
Even assuming everything aligns perfectly, you’re gambling on biology cooperating with marketing.
The Cost of a “Free” GTA 6
Now let’s talk numbers.
In the UK, estimates suggest raising a child to age 18 costs between £250,000 and £300,000. Even if Norway’s social systems reduce some of that burden—thanks to its well-known subsidized childcare programs and strong public services—the financial commitment is still massive.
Rumors suggest GTA 6 could retail for around $80 (roughly £58). If that price holds, having a baby solely to secure a free copy would be thousands of times more expensive than simply buying the game.
That’s not exactly a smart trade.
Rockstar’s Highly Anticipated Return
The buzz around GTA 6 is understandable. Developed by Rockstar Games and published by Take-Two Interactive, the game marks a return to Vice City and introduces new protagonists, Jason and Lucia.
With marketing ramping up and executives expressing confidence in the launch timeline, anticipation is at an all-time high. But not “start a family for it” high.
A Throwback to Past Gaming Stunts
Interestingly, this isn’t the first time a publisher tied childbirth to free games. Years ago, Bethesda offered free titles for life to parents who named their child “Dovahkiin” if they were born on 11/11/11—the launch date of The Elder Scrolls V: Skyrim.
Gaming marketing departments clearly enjoy pushing boundaries.
Should You Actually Do This?
Absolutely not.
Starting a family is a life-changing decision that involves emotional, financial, and personal responsibility far beyond the value of any video game. Even in a country like Norway—often praised for its high quality of life—the math simply doesn’t add up.
If you already happen to be a Norwegian parent expecting a child on launch day, congratulations on your timing. Go claim your prize.
For everyone else? Just pre-order.
Final Thoughts
Komplett’s GTA 6 promotion is clever, absurd, and undeniably memorable. It taps into the massive hype surrounding Rockstar’s next blockbuster while generating global headlines.
But let’s keep things in perspective.
Sometimes, the best life hack is simply buying the game when it releases—and enjoying it without adding 18 years of responsibility to your backlog.
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