Electronic Arts (EA) has announced its intentions to publish at least one racing game a year after its acquisition of Codemasters goes through.
In a presentation that accompanied the release of the company’s Q3 financial results today (February 2), EA noted that the pending US$1.2billion acquisition of Codemasters would make it “a global leader in racing entertainment” and would “enable EA to release new racing experiences annually”.
EA CEO Andrew Wilson shared later reiterated their commitment to purchasing Codemasters, saying that he is “incredibly excited to grow our racing powerhouse with our proposed acquisition of Codemasters,” as transcribed by The Motley Fool.
“These are amazing teams that we know very well, and we are adding significantly to our racing portfolio to drive growth,” Wilson added. “We believe the combination of EA Sports and Codemasters can take the game franchise to an even greater level.” He also noted that EA expects the results of Codemasters’ shareholder vote on the company’s offer to be out by today (February 3).
EA’s potential acquisition of Codemasters would also seemingly make the publisher the go-to company for racing titles. Wilson said that EA’s marketing team would further elevate the Codemasters racing titles, and that its own IP would benefit from the talent that Codemasters has to offer.
Wilson also hinted that EA would use the pending acquisition as an opportunity to incorporate live service elements into Codemasters’ titles: “F1 plus live service plus our marketing muscle is a profound opportunity.”
Notwithstanding, Wilson additionally recognized that its arrangements to deliver hustling games every year is only an idea EA is playing with right now. “On Codemasters, it’s still early – too soon for us to sort of have the option to diagram the entirety of that. Once more, the arrangement hasn’t shut at this point,” he said.
EA is home hustling establishments, for example, Need For Speed, Burnout and Real Racing. Codemasters then again, is home to hustling games like Dirt, F1, Project Cars and Fast and Furious Crossroads.