Epic Games Store Gets a Makeover with Blizzard Veteran at the Helm

Epic Games is shaking things up at its store with the recent appointment of Martin Keely as the new Vice President and General Manager. Keely, who previously held a key role at Blizzard overseeing the Battle.net launcher for seven years, steps into a position that was vacated by Steve Allison earlier this year. Allison left to pursue a new opportunity at Saber Interactive after promoting the store’s popular free games initiative in an interview.

In a post on LinkedIn, Keely expressed his enthusiasm about joining the Epic team, stating his eagerness to enhance experiences for players, creators, and developers alike. He mentioned his commitment to helping shape a more open and sustainable gaming ecosystem and looks forward to collaborating with his new colleagues.

During his time at Blizzard, Keely highlighted that each day brought new learning experiences, and he takes pride in the platform’s growth and ability to engage millions of gamers globally. His insights and experience could be crucial as the Epic Games Store seeks to carve out a larger slice of the competitive PC gaming market, where Valve’s Steam currently reigns supreme.

As Epic works to revamp its storefront, gamers can expect significant changes in the upcoming months. While Epic CEO Tim Sweeney has been vocal about the challenges in launching new multiplayer games due to existing strong communities in titles like Fortnite and Call of Duty, bringing in a talent like Keely suggests a renewed focus on enhancing the Epic Games Store’s offerings.

Only time will tell how these changes will impact the gaming landscape, but one thing is clear: Epic is determined to up its game and challenge the status quo in a space dominated by Steam.