Love Live! Fan Club Domain Up for Grabs with a Whopping Bid of $615 Million

Hey gamers! Here’s a wild story for all you Love Live! fans out there. The official fan club domain for the popular J-Pop phenomenon, Aqours, has expired and is now on auction with a jaw-dropping bid that’s making waves—97.14 billion yen, which translates to about $615 million! Yup, you heard that right!

For those who might not know, Love Live! is a massive franchise in Japan that includes anime, manga, live shows, and video games. Aqours, one of its standout groups, has taken the spotlight with numerous games, multiple anime seasons, and live performances over the past decade. Unfortunately, the fan club was shut down back in June 2025, leaving many fans feeling frustrated, especially since Bandai Namco let the domain registration slip through their fingers.

Once the domain—lovelive-aqoursclub.jp—went dark, it displayed a simple “thank you and goodbye” message, but since May 1, 2026, it’s been up for grabs. The auction, hosted by a Japanese domain service called Onamae, is set to end on May 27. The situation has sparked theories that it could either be passionate fans making a statement or just some trolls looking for a laugh.

What’s really making fans uneasy is the possibility that if a third party snatches up the domain, it could lead to some sketchy situations. Imagine phishing sites popping up, mimicking the official fan club! Some fans are echoing concerns about how the lookalike domain could trick people into giving away their personal info. The domain is still linked to several official Love Live! sites, so it’s a serious worry for the community.

Reports suggest that the Aqours fan club was tied to various merchandise and promotional deals, including that classic “buy a CD and get a year of membership” deal. But the real kicker? Frustrated fans are calling out Bandai Namco for being careless. One user sarcastically asked, “Is Bandai Namco stupid or what?” after they let the domain lapse so soon after the club’s closure. It’s clear that many feel they’ve dropped the ball big time.

In the past, experts have advised companies on how to handle their domains properly when discontinuing services. Best practices include putting domains into dormancy or even removing them from search engines before letting them go. Unfortunately, it seems like none of this was considered in this case, and it might just cost them dearly.

While it’s unlikely that Onamae will actually rake in that $615 million, this whole saga proves just how dedicated and passionate Love Live! fans really are. Stay tuned for more updates as this auction unfolds!